显示带有标签的帖子 关键字效果报告. 显示所有帖子
显示带有标签的帖子 关键字效果报告. 显示所有帖子

2013年7月1日,星期一

广告系列和关键字效果报告

老板要求您汇总的许多每日或每周报告任务都可以使用AdWords辽宁福利彩票中心自动执行。我的一位读者通过了以下要求辽宁福利彩票中心的请求,该辽宁福利彩票中心可以节省他每天的时间,并将其一些绩效报告汇总在一起。也许它也可以节省您一些时间。

以下辽宁福利彩票中心将构建具有五个标签的Google Spreadsheet:
  1. 过去7天的广告系列效果摘要
  2. 迄今为止的广告系列效果月份
  3. 上个月的广告系列效果
  4. 过去7天的关键字效果摘要
  5. 过去7天的每日关键字效果

您需要做的就是创建一个 新的Google电子表格 并将网址粘贴到辽宁福利彩票中心中。然后,您可以安排此辽宁福利彩票中心每天运行,并在早上开始工作时,将刷新所有数据。

谢谢,
拉斯

/************************************
* Campaign and Keyword Summary Report
* Version: 1.2
* Changelog v1.2 - Fixed INVALID_PREDICATE_ENUM_VALUE
* ChangeLog v1.1 - Removed apiVersion from 报告 呼叫
* Created By: 拉斯 Savage
* FreeAdWordsScripts.com
************************************/
var SPREADSHEET_URL = "PASTE GOOGLE SPREADSHEET URL HERE";

function main() {
  //These names are important. change them with caution
  var tabs = ['camp_perf_7_days','camp_perf_mtd','camp_perf_last_month','keyword_perf_7_days','keyword_perf_7_days_daily'];
  for(var i in tabs) {
    var results = runQuery(tabs[i]);
    writeToSpreadsheet(tabs[i],results);
  }
}

//Helper function to get or 创造 the 电子表格
function getSheet(tab) {
  var s_sheet = SpreadsheetApp.openByUrl(SPREADSHEET_URL);
  var sheet;
  try {
    sheet = s_sheet.getSheetByName(tab);
    if(!sheet) {
      sheet = s_sheet.insertSheet(tab, 0);
    }
  } catch(e) {
    sheet = s_sheet.insertSheet(tab, 0);
  }
  return sheet
}

//Function to write the rows of the report to the sheet
function writeToSpreadsheet(tab,rows) {
  var to_write = 兑换RowsToSpreadsheetRows(tab,rows);
  var s_sheet = SpreadsheetApp.openByUrl(SPREADSHEET_URL);
  var sheet = getSheet(tab);
  sheet.clear();
  
  var numRows = sheet.getMaxRows();
  if(numRows < to_write.length) {
    sheet.insertRows(1,to_write.length-numRows); 
  }
  var range = sheet.getRange(1,1,to_write.length,to_write[0].length);
  range.setValues(to_write);
}

//A generic function used to build and run the report query
function runQuery(tab) {
  var API_VERSION = { includeZeroImpressions : false };
  var cols = getColumns(tab);
  var report = getReport(tab);
  var date_range = getDateRange(tab);
  var where = getWhereClause(tab);
  var query = ['select',cols.join(','),'from',report,where,'during',date_range].join(' ');
  var report_iter = AdWordsApp.report(query, API_VERSION).rows();
  var rows = [];
  while(report_iter.hasNext()) { 
    rows.push(report_iter.next());
  }
  return rows;
}
 
//This function will 兑换 row data into a format easily pushed into a 电子表格
function 兑换RowsToSpreadsheetRows(tab,rows) {
  var cols = getColumns(tab);
  var ret_val = [cols];
  for(var i in rows) {
    var r = rows[i];
    var ss_row = [];
    for(var x in cols) {
      ss_row.push(r[cols[x]]);
    }
    ret_val.push(ss_row);
  }
  return ret_val;
}

//Based on the tab name, this returns the report type to use for the query
function getReport(tab) {
  if(tab.indexOf('camp_') == 0) {
    return 'CAMPAIGN_PERFORMANCE_REPORT';
  }
  if(tab.indexOf('keyword_') == 0) {
    return 'KEYWORDS_PERFORMANCE_REPORT';
  }
  throw new Exception('tab name not recognized: '+tab);
}

//Based on the tab name, this returns the where clause for the query
function getWhereClause(tab) {
  if(tab.indexOf('camp_') == 0) {
    return 'where CampaignStatus = ENABLED';
  }
  if(tab.indexOf('keyword_') == 0) {
    return 'where CampaignStatus = ENABLED and AdGroupStatus = ENABLED and Status = ENABLED';
  }
  throw new Exception('tab name not recognized: '+tab);
}

//Based on the tab name, this returns the columns to 广告 d into the report
function getColumns(tab) {
  var ret_array = [];
  if(tab.indexOf('daily') >= 0) {
    ret_array.push('Date');
  }
  ret_array.push('CampaignName');
  ret_array.push('CampaignStatus');
  
  if(tab.indexOf('keyword_') == 0) {
    ret_array = ret_array.concat(['AdGroupName',
                                  'AdGroupStatus',
                                  'Id',
                                  'KeywordText',
                                  'KeywordMatchType']);
  }
  return ret_array.concat(['Clicks',
                           'Impressions',
                           'Ctr',
                           'AverageCpc',
                           'Cost',
                           'AveragePosition',
                           'Conversions',
                           'ConversionRate',
                           'ConversionValue']);
}

//Based on the tab name, this returns the date range for the data.
function getDateRange(tab) {
  if(tab.indexOf('7_days') >= 0) {
    return 'LAST_7_DAYS';
  }
  if(tab.indexOf('mtd') >= 0) {
    return 'THIS_MONTH';
  }
  if(tab.indexOf('last_month') >= 0) {
    return 'LAST_MONTH';
  }
  throw new Exception('tab name not recognized: '+tab);
}

2013年6月2日,星期日

在Amazon S3中存储关键字效果报告

自从我上一篇文章发表以来已经过了几周 将数据放入Amazon S3,其中提到了您可以使用它在一个地方存储多个AdWords帐户的关键字效果报告。这是完全可以做到的更新版本。它结合了我以前关于存储的帖子 Google电子表格中的AdWords帐户效果报告 (当然会有一些变化)。

另外,在本文中,我将开始对所有辽宁福利彩票中心进行版本控制,以确保您始终拥有最新版本。

谢谢,
拉斯

//-----------------------------------
// Store Keyword Performance Report in Amazon S3
// Created By: 拉斯 Savage
// Version: 1.0
// FreeAdWordsScripts.com
//-----------------------------------
var ACCESS_KEY = 'YOUR_ACCESS_KEY_HERE';
var SECRET_KEY = 'YOUR_SECRET_KEY_HERE';
var S3_BUCKET = 'YOUR_S3_BUCKET_NAME_HERE';

function main() {
  var date_str = Utilities.formatDate(new Date(),AdWordsApp.currentAccount().getTimeZone(),'yyyy-MM-dd');
  var file_name = 'adwords_keyword_perf_'+AdWordsApp.currentAccount().getCustomerId() + '_' + date_str+'.csv';
  putDataToBucket(S3_BUCKET,'/'+file_name,getKeywordPerformanceReport());
}

function putDataToBucket(bucket,file_path,data) {
  var auth_options = {  
    method : 'PUT',
    base_url : "http://" + bucket + ".s3.amazonaws.com",
    s3_bucket : bucket,
    path : file_path,
    headers : { 
       "Date" : getDate(),
       "Content-Type" : "application/x-www-form-urlencoded"
    },
  };
  
  var auth_string = generateAuthString(auth_options);
  auth_options.headers["Authorization"] = auth_string;
  
  var options = {
    method : auth_options.method,
    headers : auth_options.headers,
    payload : data
  };
  
  return (UrlFetchApp.fetch(auth_options.base_url+auth_options.path, options).getResponseCode() == 200);
}

function generateAuthString(url) {
  var string_to_sign =  getStringToSign(url);
  Logger.log(string_to_sign);
  var signature = getSignature(SECRET_KEY,string_to_sign);
  return "AWS" + " " + ACCESS_KEY + ":" + signature;
}

function getSignature(SECRET_KEY,string_to_sign) {
  return  Utilities.base64Encode(
    Utilities.computeHmacSignature(
      Utilities.MacAlgorithm.HMAC_SHA_1,
      string_to_sign,
      SECRET_KEY,
      Utilities.Charset.UTF_8
    )
  );
}

function getStringToSign(url,params) {
  var method = url.method;
  var date = url.headers.Date;
  
  return method + "\n" + "\n" + 
    url.headers['Content-Type'] + "\n" +
    date + "\n" + 
    getCanonicalizedAmzHeaders(url);
}

function getCanonicalizedAmzHeaders(url) {
  var ret_val = "/" + url.s3_bucket;
  ret_val += url.path;
  return ret_val;
}

function getDate() {
  return Utilities.formatDate(new Date(),"GMT", "EEE, dd MMM yyyy HH:mm:ss +0000");
}


function getKeywordPerformanceReport() {
  var date_range = 'LAST_7_DAYS';
   
  var columns = ['Date',
                 'CampaignName',
                 'CampaignStatus',
                 'AdGroupName',
                 'AdGroupStatus',
                 'IsNegative',
                 'Id',
                 'KeywordMatchType',
                 'KeywordText',
                 'DestinationUrl',
                 'FirstPageCpc',
                 'MaxCpc',
                 'MaxCpm',
                 'PercentCpa',
                 'ClickType',
                 'Device',
                 'Slot',
                 'CpcBidSource',
                 'AverageCpc',
                 'AverageCpm',
                 'AveragePosition',
                 'PreferredPosition',
                 'QualityScore',
                 'Clicks',
                 'ConversionRate',
                 'ConversionRateManyPerClick',
                 'Conversions',
                 'ConversionsManyPerClick',
                 'ConversionValue',
                 'Cost',
                 'CostPerConversion',
                 'CostPerConversionManyPerClick',
                 'Ctr',
                 'Impressions',
                 'Cost',
                 'ValuePerConversion',
                 'ValuePerConversionManyPerClick',
                 'ViewThroughConversions'];
  var columns_str = columns.join(',') + " ";
   
  var report_iter = AdWordsApp.report(
    'SELECT ' + columns_str +
    'FROM KEYWORDS_PERFORMANCE_REPORT ' +
    'DURING ' + date_range, {
      includeZeroImpressions: false,
      apiVersion: 'v201302'
    }).rows();
  
  var ret_data = '"' + columns.join('","') + '"\n';
  while(report_iter.hasNext()) {
    var row = report_iter.next();
    var row_array = [];
    for(var i in columns) {
       row_array.push(row[columns[i]]);
    }
    ret_data += '"' + row_array.join('","') + '"\n';
  }
  
  return ret_data;
}